How does a cannabis manufacturer stand out from the rest? The St. Louis Dispatch recently interviewed Michael Mayes, founder and CEO of cannabis consulting firm Quantum 9, for his thoughts on the importance of product innovation and CGMP labeling.
Cannabis Product Innovations Beyond Compliance: Insights from Our CEO
In a recent article, the Dispatch highlighted the launch of a 130,000-square-foot manufacturing facility in Maryland Heights, Missouri that promises to bring innovative cannabis products to the region along with substantial job opportunities. Its product manufacturing and distribution operations are setting a benchmark with its FDA CGMP (Current Good Manufacturing Practices).
The FDA only grants the certification with careful monitoring and review of the manufacturer’s compliance with the FDA’s CGMP regulations. The company must meet rigorous standards, which generally surpass state requirements for cannabis companies.
Importance of Cannabis Product Innovation and Marketing
During his interview with the Dispatch, Mayes provided sharp insights into the significance of such certifications. He emphasized that although CGMP certification undoubtedly impacts consumer perceptions positively, tangible achievements in product quality resonate more deeply with consumers.
“The consumer is more interested in the product, not the label,” Mayes said. “You can have a terrible label but a great product and still sell.” Therefore, prestigious awards for cannabis product innovation and superior quality are a more marketable accomplishment and tend to hold more sway than compliance labels.
This perspective is particularly relevant in a sector like cannabis, where product innovation and effective marketing strategies across different markets can significantly differentiate a brand. Mayes’ comments underscore an essential truth — cannabis product innovation should not just meet regulatory standards, but also exceed them. Doing so enhances both product integrity and consumer trust.
Our Comprehensive Cannabis Services Will Benefit You
Our core services are cannabis business planning and license application writing. However, we believe the backbone of innovation is not just adhering to compliance but creatively surpassing it. Never rest on your laurels for long! Therefore, we designed our consulting services to guide you through the complexities of cannabis marketing and branding. Above all, we help you ensure and prove operational compliance with state and federal regulations.
Additionally, we can guide and assist your site planning and facility design. Our consultants facilitate effective marketing and labeling strategies for your cannabis product innovations. Moreover, our expert team recruitment strategies ensure that the workforce for your cannabis business is as well-prepared and forward-thinking as your products.
Whether you are looking to refine your product line or build a facility that sets new standards in the industry, our consultants are here to help. We encourage you to explore the vast range of cannabis services we offer, including cannabis mergers & acquisitions.
For more details, contact our Missouri cannabis business consultants today for a consultation. It just may redefine what you can achieve — elevate your cannabis business above the standard and into the spotlight!
